If you have a simple message to convey, about a product or service, a flier or leaflet is usually enough. Sometimes however, you need to supply your clients with more details about a product, service or even range.

A classy Brochure can help to present an image, we expect our financial services products information to come wrapped this way, giving a client confidence (sometimes misplaced) that there is money behind the company. Focus tends to be given to the quality of design and production.

A large product range may require a catalogue, but not necessarily an investment in design, eg. a fixings catalogue for a hardware store. Focus tends to be towards accurate and easy-reading copy, and navigation.

Both these products can be quoted for on a bespoke basis and tend to be produced lithographically, either because of quality or large volume requirements. A half way house would be a booklet produced digitally, at reasonable quality but viable on lower quantities.

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